September 2014
easyJet is one of the most important low-cost airlines in Europe. During this project we had one month to create a campaign for a brand extension: easyCinema. The concept is about reconciling the people with cinema, which has become an expensive hobby. easyCinema makes it affordable again. It offers, for instance, to people passionate about cinema the opportunity to rediscover their favorite movie character.
The translated headline of this campaign is: "Reconcile with cinema."
The translated signature of this campaign is: "The big screen at little prices."
easyJet est l'une des plus grandes compagnies aériennes low cost d'Europe. Nous avons eu un mois pour créer la campagne pour une extension de marque: easyCinema. Le concept est de réconcilier les gens avec le grand écran car, grâce à easyCinema, le cinéma est redevenu accessible. Ce nouveau service permet aux cinéphiles de retrouver leur personnage de film préféré parce que leur hobby n'est plus aussi cher.